Backstage with SXSW Interactive Festival Director Hugh Forrest

hughforrest-sxswIn this 30-minute audio interview, SXSW Interactive Festival Director Hugh Forrest shares the hilarious story about how he first got involved with SXSW, how he and his team keep the festival relevant and engaging year after year, the importance of community in the interactive space, how they are working to address the infrastructure problems due to crowding in Austin during the festival, and why it’s important to plan your festival, but also “surrender to serendipity”.

SXSW Interactive is an incubator of cutting-edge technologies and digital creativity, featuring the brightest minds in emerging technology, networking events hosted by industry leaders and an unbeatable lineup of special programs showcasing the best new websites, video games and startup ideas the community has to offer. With past keynotes from notable guests such as Elon Musk, Howard Rheingold, Bruce Sterling, Ev Williams, Limor Fried, Mark Cuban, Mark Zuckerberg, DJ Spooky, Malcom Gladwell, Larry Harvey, Heather Armstrong, Tony Hseih, and Ray Kurzweil among others, SXSW Interactive has become the place to preview the technology of tomorrow today.

Backstage with Influential Content Producer / Strategist and URB Magazine Founder Raymond Roker

Raymond RokerIn this informative 42-minute interview, URB.COM founder Raymond Roker shares how his passion for urban youth culture, art, electronic and hip-hop music, technology, and club life helped him transform a ‘zine based out of his L.A. studio apartment into a prominent media powerhouse with a dedicated global audience. Raymond also discusses his work with the successful launch of the Scion brand for Toyota in the U.S. market, content strategy for Red Bull, how he approaches the balance between art and commerce, how to prioritize which media projects to take on, important areas of electronic music culture that entrepreneurs can find lasting solutions for, and good music that currently moves him.

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Raymond Roker is an Artist, DJ, Head of Content Strategy and Production at Goldenvoice (they produce the Coachella Valley Music and Arts festival) / Founder of URB.COM. Raymond is a seasoned media producer, communicating progressive culture in a multichannel cross platform world. documenting cultural movements, shifts and lore; a 23-year history of putting passion and authenticity first; a forerunner in independent media targeting emerging urban culture; convergent youth marketing; brand development, branded content; alternative and social media; Raymond is an urban historian, deeply knowledgeable in music and cultural anthropology

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Why Youth Media Matters – with Spy Hop Programs Director Matt Mateus








What is Youth Media and why is it critical for our communities to REALLY support it?

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Joining me is Matt Mateus. Matt is the Programs Director for Spy Hop in Salt Lake City, Utah and is a nationally recognized Youth Media expert. In this approx. 45 minute video interview, Matt explains why Youth Media is such a powerful medium for creating a positive and lasting impact in the lives of our  youth who otherwise feel forgotten, ignored, or brushed aside. He also talks about why their local programs attract the interest of major media players like Disney,  Sundance, and the Grammy Foundation and how Youth Media experience can provide a competitive edge over other candidates when applying for future employment.

For nearly 15 years, Spy Hop has mentored Utah’s young people in the digital media arts as a vehicle for free expression, self-discovery, critical thinking and skilled participation. Their afterschool and community programs in film, audio, design and music production are a model for youth development programs across the nation and Spy Hop is recognized by the White House as a leading nonprofit arts and humanities organization.

Digital Strategy and Marketing — with Oniracom CEO Jacob Tell

Oniracom CEO Jacob Tell

There are so many marketing, social media, and design resources available today that it’s often difficult to know which tools and services will be the most effective in growing and monetizing your audience online.  For this program I invited a world class digital strategist to share the top 3 things to keep in mind when creating your digital strategy, how to genuinely connect with fans and clients online despite the constant changes in technology, and marketing pitfalls to avoid.

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Joining me is Jacob Tell. Jacob is the co-founder and CEO of Oniracom which provides a full line of digital strategy and marketing services to artists, labels, and management for some of the world’s most successful entertainment properties including Jack Johnson, Matisyahu, Disney Records, Universal Music Group, The Wailers, Epitaph Records, Tom Waits, Ron White, and Chris Cornell.

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Computer Animation Pioneer and Sociative CEO — Brad deGraf

Brad deGraf Picture

In this interview computer animation pioneer Brad deGraf talks candidly about his work in the early days of computer animation, the importance of being both an artist and technician in your craft, and his latest company Sociative.

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Brad has been an innovator in computer animation in the entertainment industry since 1982, particularly in the areas of realtime characters, ride films, and the Web. He founded and/or managed several ground-breaking animation studios including Protozoa (aka Dotcomix), Colossal Pictures Digital Media, deGraf/Wahrman, and Digital Productions. In 2000, Wired called Brad “an icon in the world of 3D animation”. Brad is currently CEO and co-founder (with Michael Tolson formerly of XAOS and Envoii) of Sociative Inc.

Credits include:

  •, a campaign with Garry Trudeau to get his Ambassador Duke character elected president;
  • Moxy, emcee for the Cartoon Network, the first virtual character for television;
  • Floops, the first Web episodic cartoon;
  • Peter Gabriel’s Grammy award- winning video, Steam;
  • “The Funtastic World of Hanna-Barbera”, the first computer-generated ride film;
  • Feature films “The Last Starfighter”, “2010”, “Jetsons: the Movie”, “Robocop 2”,

Want audio only? Right click here to download the mp3 version of this interview