Backstage with Influential Content Producer / Strategist and URB Magazine Founder Raymond Roker

Raymond RokerIn this informative 42-minute interview, URB.COM founder Raymond Roker shares how his passion for urban youth culture, art, electronic and hip-hop music, technology, and club life helped him transform a ‘zine based out of his L.A. studio apartment into a prominent media powerhouse with a dedicated global audience. Raymond also discusses his work with the successful launch of the Scion brand for Toyota in the U.S. market, content strategy for Red Bull, how he approaches the balance between art and commerce, how to prioritize which media projects to take on, important areas of electronic music culture that entrepreneurs can find lasting solutions for, and good music that currently moves him.

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Raymond Roker is an Artist, DJ, Head of Content Strategy and Production at Goldenvoice (they produce the Coachella Valley Music and Arts festival) / Founder of URB.COM. Raymond is a seasoned media producer, communicating progressive culture in a multichannel cross platform world. documenting cultural movements, shifts and lore; a 23-year history of putting passion and authenticity first; a forerunner in independent media targeting emerging urban culture; convergent youth marketing; brand development, branded content; alternative and social media; Raymond is an urban historian, deeply knowledgeable in music and cultural anthropology

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