The Business of Online Electronic Music Festivals – with Mixify CEO David Moricca

David Moricca





Social and Digital Media have played major roles in the explosive growth of EDM (Electronic Dance Music) culture and helped it to become the global multi-billion dollar industry that it is today.

For this approx. 26 minute video interview, I invited a guest with a strong understanding of the business, artistic, cultural, and technical areas of the EDM space to share his insider perspective on EDM Entrepreneurship and leveraging digital platforms to create value for DJ’s, Fans, Entertainment Properties, and Lifestyle Brands online. He also shares behind the scenes insights into their business model and gives advice on how to balance organic and “authentic” growth with satisfying mainstream demand.

Watch The Full Program Below

Joining me is David Moricca. David is the Founder and CEO of Mixify and comes out of the media, entertainment and learning space. Prior to starting Mixify, he was the Director of Online Learning Services and Business Development for Scholastic. He was formerly a strategy consultant for McKinsey & Company, and holds a J.D. from Harvard Law School and a B.A. in Political Science from UNC-Chapel Hill.

Mixify is an EDM focused digital events platform that provides unparalleled access and social engagement between DJs and fans worldwide. Mixify works with the world’s biggest DJs, music festivals, dance labels, venues, and brands, and authentically connect them with EDM culture – the leading sound and lifestyle of the millennial generation.