Backstage with SXSW Interactive Festival Director Hugh Forrest

hughforrest-sxswIn this 30-minute audio interview, SXSW Interactive Festival Director Hugh Forrest shares the hilarious story about how he first got involved with SXSW, how he and his team keep the festival relevant and engaging year after year, the importance of community in the interactive space, how they are working to address the infrastructure problems due to crowding in Austin during the festival, and why it’s important to plan your festival, but also “surrender to serendipity”.
 

SXSW Interactive is an incubator of cutting-edge technologies and digital creativity, featuring the brightest minds in emerging technology, networking events hosted by industry leaders and an unbeatable lineup of special programs showcasing the best new websites, video games and startup ideas the community has to offer. With past keynotes from notable guests such as Elon Musk, Howard Rheingold, Bruce Sterling, Ev Williams, Limor Fried, Mark Cuban, Mark Zuckerberg, DJ Spooky, Malcom Gladwell, Larry Harvey, Heather Armstrong, Tony Hseih, and Ray Kurzweil among others, SXSW Interactive has become the place to preview the technology of tomorrow today.