Backstage with SXSW Interactive Festival Director Hugh Forrest

hughforrest-sxswIn this 30-minute audio interview, SXSW Interactive Festival Director Hugh Forrest shares the hilarious story about how he first got involved with SXSW, how he and his team keep the festival relevant and engaging year after year, the importance of community in the interactive space, how they are working to address the infrastructure problems due to crowding in Austin during the festival, and why it’s important to plan your festival, but also “surrender to serendipity”.

SXSW Interactive is an incubator of cutting-edge technologies and digital creativity, featuring the brightest minds in emerging technology, networking events hosted by industry leaders and an unbeatable lineup of special programs showcasing the best new websites, video games and startup ideas the community has to offer. With past keynotes from notable guests such as Elon Musk, Howard Rheingold, Bruce Sterling, Ev Williams, Limor Fried, Mark Cuban, Mark Zuckerberg, DJ Spooky, Malcom Gladwell, Larry Harvey, Heather Armstrong, Tony Hseih, and Ray Kurzweil among others, SXSW Interactive has become the place to preview the technology of tomorrow today.

Late Night Alumni: Backstage Interview with John Hancock

Late Night Alumni TourIn this candid 23-minute interview, Late Night Alumni’s John Hancock shares his insights about the challenges and opportunities that technology has created for musicians and entrepreneurs over the past 25 years. He also shares advice on how to prioritize which projects to take on and which ones to say no to, what he wishes he would have known when he got started, and talks about scaling his live show so that LNA maintains  a strong connection to their audience as they transition from clubs to their current arena tour.

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John Hancock is a composer, arranger, performer & producer. His passion for music came early as he followed his music educator and performer parents into their musical world. His early lessons in piano and violin soon gave way to guitars and synthesizers and Hancock quickly gained a reputation of combining technology with his musical artistry as he composed for radio, television, and multimedia. Known among his peers for his “out of the box” creativity, he soon found himself sought after for his unique sound, producing and writing for everything from local singer-songwriters to national ad campaigns. This lead to the formation of his own music production company, Tritone Productions.

His music can now be heard daily on television shows like The Today Show, Showtime, ESPN, and Fox Sports” and the KBYU original series “Granite Flats” among many others. His compositions can also be heard in a many films such as Steve Carrell’s “Crazy, Stupid Love” and “The Cyclist” (for which he created true original score). Hundreds of his compositions are found in the popular Warner Chappell/Non-Stop Music Library. John is also a member of of the band “Late Night Alumni” with Becky Jean Williams, Finn Bjarnson and Ryan Raddon (Kaskade). They are about to begin their 5th studio album and are currently on tour.

Music Tech and Marketing — with Todd Tate

In this interview Web music technology expert Todd Tate talks about his work in the early days of digital music, highlights some artists that are doing a great job of leveraging technology to connect with larger audiences, and shares why it’s a good time to get into the music tech world.

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Todd currently develops Websites for musicians ranging from wet-behind-the-ears to Grammy-award winners, helping them navigate the dynamic world of social media to help build loyal, engaged fans in the most effective, creative ways.  He also helps developers and entrepreneurs develop their products to go-to-market, one current project being ““.  In addition to serving as the Community Engineer for The SF MusicTech Summit, Todd co-owned and operated San Francisco’s Blue Room Studios, and served as co-founder and Chief Operating Officer for Angry, which launched the first publicly-available web-based interface to Napster and Napster-like networks just as the Internet emerged as a musical force.